Don't Be a Rainy Day Auctioneer: The Life-Changing Lesson My Dad Taught Me About Over-Delivering
Good morning, breakthrough seekers! Welcome back to another powerful lesson from Breakthrough with Coach Lew.
Hope you had an amazing 4th of July weekend!
While I was out enjoying concerts and celebrating with family, I kept thinking about a story my dad told me years ago – one that completely changed how I approach business, relationships, and life itself.
While I was out enjoying concerts and celebrating with family, I kept thinking about a story my dad told me years ago – one that completely changed how I approach business, relationships, and life itself.
And today, I’m sharing it with you because it might just be the game-changer you’ve been looking for.
The Story That Changed Everything
Picture this: I’m a kid, riding shotgun with my dad in the auction business. We’d just lost a deal to a competitor, and I was confused. “Dad, aren’t we the best? Why’d they choose him over us?”
That’s when my dad dropped this wisdom bomb: “Son, don’t be a rainy day auctioneer.”
I was scratching my head. “What the heck is a rainy day auctioneer?”
Here’s what happened: Our competitor had gone to the same client and massively over-promised. Where we honestly estimated $5-10K worth of items, he claimed $20-30K. He painted this picture of auction success that was pure fantasy.
Fast forward a month – the phone rings. It’s the client: “Coach Lew, we should have gone with you. The other guy didn’t deliver even close to what you estimated, and when we asked what happened, he said… ‘It was a rainy day.'”
That’s when it hit me like a lightning bolt.
The Rainy Day Excuse Epidemic
My dad looked at me and said, “You see, son, the problem wasn’t the rain. The problem was over-promising and under-delivering. And when you can’t deliver, there’s always an excuse – rainy day, football game, bad traffic, economy, fair in town… anything except taking responsibility.”
This lesson has stuck with me for decades because I see “rainy day auctioneers” everywhere:
- In business: Salespeople who promise the moon, then disappear after you sign
- In relationships: People who are all charm and attention until they get what they want
- In personal development: Coaches who sell transformation but deliver mediocrity
The Sushi Date That Opened My Eyes
Let me tell you about my own “rainy day” experience. Years ago, I met this stunning woman at a juice bar. We clicked instantly – same interests, same energy, same love for sushi.
We go out, have an amazing time, I’m thinking life is looking up… and then BAM! At the end of a $150 sushi dinner, she springs it on me: “So, my boyfriend and I have this multilevel business opportunity…”
Talk about feeling deceived!
If she’d been upfront – “Hey, I have a business idea I’d love to share with you over dinner” – I would’ve been totally cool with it. But the bait-and-switch? That left me feeling like I’d been led to a water trough I never wanted to drink from.
The Truth Balance: Your Secret Weapon
Here’s the tool that’ll change your game: The Balance of Truth and Excitement.
You don’t sell with just truth (“I have this product, it’ll make your life easier, wanna buy it?”).
You don’t sell with just hype (“This will solve every problem you’ve ever had!”).
You find the sweet spot – honest excitement about what you can actually deliver, then you over-deliver on that promise.
The Over-Delivery Magic Formula
Think about it like a cupcake:
- The cupcake itself is what you promised – organic, delicious, satisfying
- The special icing, the latte art, the personal note on the cup – that’s your over-delivery
The beautiful thing? Over-delivery usually doesn’t cost you more, but it creates raving fans instead of just satisfied customers.
Satisfied customers might come back. Raving fans tell the world about you.
How to Apply This in Your Life RIGHT NOW
In Business:
- Promise what you can deliver, then add that extra touch
- Be the coffee shop that writes inspiring notes on cups
- Be the service provider who follows up just to make sure everything’s perfect
In Relationships:
- Don’t just say “I love you” – leave little notes
- Don’t just be faithful – surprise them with thoughtful gestures
- Don’t just show up – show up with intention and presence
In Personal Growth:
- Don’t just set goals – exceed them
- Don’t just learn – apply and teach others
- Don’t just improve – become the example others want to follow
Stop Making Excuses, Start Making Impact
Here’s the hard truth: Every time you blame the “rainy day,” you’re robbing yourself of the chance to grow.
- It wasn’t the judge’s bad mood – maybe you didn’t do enough research
- It wasn’t the bad economy – maybe your value proposition wasn’t clear enough
- It wasn’t the competition – maybe you didn’t over-deliver enough to create loyalty
The difference between good and great is often just a nose hair – those tiny details that separate winners from everyone else.
Your Breakthrough Moment Starts Here
I hope this story hit you like it hit me all those years ago. I hope you came here expecting maybe some motivational fluff and instead got a tool you can use immediately.
Because that’s what I’m about – over-delivering on every promise.
Which brings me to something special…
Ready to Stop Playing Small and Start Over-Delivering in Your Life?
If this message resonated with you, if you’re tired of being a “rainy day” anything, if you’re ready to master the art of over-delivery in your business, relationships, and personal growth…
Then you’re exactly who I created the Coach Lew Inner Circle (CLIC) for.
CLIC isn’t just another mastermind – it’s where ambitious people like you come to:
- ✅ Get weekly video trainings that give you real tools (not just motivation)
- ✅ Join monthly live Zoom Q&A sessions where I personally help solve your challenges
- ✅ Access our private community of growth-minded individuals who are done making excuses
- ✅ Get accountability in business, health, and relationships
- ✅ Learn from book reviews and expert insights that accelerate your growth
This is where you stop being a “rainy day” person and start becoming someone who over-delivers in every area of life.
The best part? I practice what I preach. I promise you’ll get incredible value from CLIC, and then I over-deliver with personal attention, bonus content, and a community that actually cares about your success.
Remember: Live with faith, energy, passion – ALWAYS. And I mean always, live your dreams.
This is Coach Lew, and I can’t wait to see you over-deliver in every area of your life.
What’s your biggest “rainy day” excuse? Drop a comment below and let’s turn that excuse into your next breakthrough!
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